Austin Stock, the new manager and one of the owners of the Hoof & Horn Steak House in St. Joseph’s southside, reopened the landmark restaurant last year. The native of Troy, Kansas earned his degree in hospitality management from Kansas State University and spent the last several years in various restaurant management positions in Topeka, Kansas City and St. Joseph.
Stock said he had a lot of experience in day-to-day operations of a restaurant, but did not have a background in marketing, so he reached out to the CFE. Annette connected him with a Missouri Western marketing class, and students in the class helped Stock put together a marketing plan for the restaurant and its grand opening. They set up and managed a Facebook page, created a website and other marketing activities. “We could not have done this without their help,” said Stock.