This semester, 84 Missouri Western students worked with area small businesses as part of a community-to-classroom collaboration at the Craig School of Business. This is the seventh year that the Center for Entrepreneurship has helped connect businesses with students who need hands-on experience. Students work in teams to help businesses develop websites, marketing plans, social media strategies or market research. Student teams held initial meetings with their clients, researched needs and developed the necessary plans and content. Then, they presented their recommendations to the business owners.
“I enjoyed working with the students,” said Trevor Moss, Walkoff Wood Bat Co. “My group was very invested in how to improve my business marketing. They gave me valuable insight on the best times to post to certain platforms and how frequently to push content out to your followers. They encouraged me to venture into the TikTok platform, which has already increased business. I would definitely recommend it to other small business owners.”